About Nubi Squishy
An original sensory toy brand born in New York — designed for the moments when you need to breathe, focus, or simply feel something good.
Born in New York. Designed for Your Calm.
Nubi was born in New York, born from the belief that the right squeeze at the right moment can change your whole day. What started as a small design experiment in a Manhattan studio became an original sensory toy brand trusted by thousands of customers across the US.
Every Nubi product is an original design — conceived, developed, and refined by our in-house design team. We create products that combine thoughtful sensory engineering with non-toxic, safety-tested materials. Nothing is generic. Everything is intentional.
We serve individuals looking for everyday calm, and businesses — schools, therapy practices, gift shops — that want a reliable US wholesale partner they can count on.
What We Stand For
Original Design
Every Nubi product is designed in-house from the ground up. We don't resell — we create. Our shapes, textures, and formulations are uniquely ours.
Safety First
Every product is non-toxic, free from harmful chemicals, and meets US toy safety standards. Verified materials, every batch.
US-Based Partnership
We ship from our US warehouse and partner with US businesses. Our wholesale program is built for gift shops, schools, and therapy practices.
Ready to Join Us?
Shop our full collection or explore wholesale options for your business.